The Asia-Pacific region is set to pass North America in total ad spending in 2014, according to Starcom MediaVest. It predicts that China will become the second-largest ad market next year, then the second-largest digital advertising one in 2014, behind the US.
Unilever's incumbent agency, Mindshare, has been reappointed in Australia, after a global review of the company's media planning and buying agency services.
The media and marketing headhunter Hourigan International will open a division aimed at placing creative specialists in a range of mainstream companies.
GREAT SOUTHERN LAND
6DC and Tourism Australia's Great Southern Land YouTube video has eclipsed 115,000 views. The clip of Australians singing the "unofficial anthem" in various places attracted huge interest in its first few days.
The Audit Bureau of Circulations has chosen six new members. Alina Bain, of the Australian Association of National Advertisers, and Samantha Carleton, Credit Suisse Australia, have joined, with Brett Willis, of NewsLifeMedia.
Television personality Sharon Osbourne will speak at this week's Australian Radio Conference.