BRIEFS

The article reports Starcom MediaVest predicts the Asia‑Pacific region will pass North America in total ad spending in 2014, marking a major shift in global advertising markets.

According to the article, Starcom MediaVest predicts China will become the world’s second‑largest ad market the following year and the second‑largest digital advertising market in 2014, behind the US.

The article says Unilever’s incumbent agency, Mindshare, has been reappointed in Australia after a global review of the company’s media planning and buying agency services, signalling continuity in its Australian media arrangements.

The article reports that media and marketing headhunter Hourigan International will open a new division focused on placing creative specialists into a range of mainstream companies.

The article notes a 6DC and Tourism Australia YouTube video titled 'Great Southern Land' eclipsed 115,000 views, with the clip of Australians singing the 'unofficial anthem' attracting huge interest in its first few days.

The article says the Audit Bureau of Circulations chose six new members, and names include Alina Bain (Australian Association of National Advertisers), Samantha Carleton (Credit Suisse Australia) and Brett Willis (NewsLifeMedia).

Yes — the article mentions television personality Sharon Osbourne will speak at that week’s Australian Radio Conference.

The article highlights several trends investors might watch: rising Asia‑Pacific ad spending (with China’s rapid ascent in ad and digital ad rankings), ongoing agency reviews and reappointments such as Unilever’s Mindshare in Australia, and increased focus on creative talent placement with Hourigan International launching a dedicated division.