Brand new brander

Encyclomedia is a global creative agency that has launched in Australia to operate directly in the market. The agency specialises in non-traditional, out-of-home advertising and has moved from working through third parties to running Australian operations in its own right.

Encyclomedia’s Australian operation is led by chief Charlotte Gorham, who has said the company always planned to operate in Australia on its own rather than only through third parties.

In the article, Encyclomedia describes its focus as non-traditional, out-of-home advertising — in other words, advertising that reaches people outside the home using unconventional or alternative out-of-home formats rather than standard in-home channels.

The article notes recent Encyclomedia clients include Tatts Group, Coke and McDonald’s, illustrating the agency’s work for major consumer brands.

Before the official launch, Encyclomedia operated in Australia through third parties. The launch marks the agency’s shift to running its own local operations.

A direct Australian presence gives advertisers local access to Encyclomedia’s non-traditional out-of-home advertising expertise and suggests the agency can manage campaigns and client relationships in-market rather than via intermediaries.

The article itself is a source of news on the launch; investors can watch for further company announcements, local campaign rollouts and client wins reported in business and marketing news to track Encyclomedia’s progress in Australia.

The article does not state whether Encyclomedia is publicly listed or available as an investment. It focuses on the agency’s Australian launch, its specialisation in non-traditional out-of-home advertising, and recent clients.