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Bogan benefits lost on smug intellectuals

They might have terrible taste in TV, but earn more and drink less.
By · 28 Dec 2010
By ·
28 Dec 2010
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They might have terrible taste in TV, but earn more and drink less.

ACCORDING to the authors of Things Bogans Like, this newly monied, aspirational tribe are responsible for littering the cultural landscape with endless Pink tours, the music of Kings of Leon and Krispy Creme doughnuts.

I'd argue that their opposite number the intellectuals are just as culpable for atrocities such as the high price of inner-city housing, disappearance of bars able to seat more than 12 people, $7 loaves of artisan bread and Q&A.

Intellectuals tend to look down on bogans but maybe the intellectuals shouldn't be so smug. Things Bogans Like tells us that working in the mines is an apex of many a bogan's career path, as they can earn $500 a day plying their basic catering or construction skills. Sadly, junior intellectuals are not so lucky, being trapped in the low-paid vortex of part-time, contract and casual work in the creative industries.

As there are more intellectuals than there are intellectual jobs, they have to share the spoils. Thus we have intellectuals doing part-time gigs teaching at La Trobe, undertaking part-funded, postdoctoral work at Melbourne Uni, writing for broadsheets over the summer break, being casual producers at Radio National or novelists on the dole.

The junior intellectuals deeply resent the older intellectuals who took all the good jobs the staff writers, tenured academics, the Booker Prize-nominated author, the film reviewer for The Monthly.

Under each junior intellectual's bed is a heavily highlighted copy of Mark Davis's Gangland, about how baby-boomer intellectuals hog the cultural, academic and media landscape.

This does not happen in Boganland, where the old bogans are more generous to the young, passing on their taxi licence or KFC franchise.

But the differences go deeper than this. While bogans are entertained by weeping illegals being detained on Border Security and receive their news from the hidden cameras of Today Tonight, there is nothing an intellectual looks forward to more than Monday nights. Then they don't just sit in a dark, cold terrace house watching TV on their Macbook; they are in 7.30ReportLand# where people just like them receive the weekly talking points.

On Monday night it's The 7.30 Report, Australian Story, Four Corners, Media Watch and then the biggest kahuna of them all Q&A, for which they turn the sound down and read Twitter: "Malcolm Turnbull looks WRONG in a leather jacket" or "Can Chris Berg pls sing Lady in Red LOL".

Both the bogan and the intellectual harbour deep fantasies about appearing on their favourite shows and receiving validation from their peer group the intellectual as a qanda guest, the bogan as a shouty, distressed customer who has missed his plane on a reality show at an airport. But it's in their nightlife that the difference is really clear.

While the bogan may make headlines with glassing attacks in a city nightclub or brawls at cab ranks, if you tallied them up drink for drink, the intellectual has a bigger alcohol problem. While the bogan binge drinks, the intellectual exists in a permanently sozzled state, with the hangover from the night before peacefully segueing into the first drink at lunchtime.

Have lunch with an intellectual and somehow at 9pm you find yourself still imbibing, this time at Jimmy Watson's (how did you get there?) where you have developed a hand tremor and the unpleasant sensation of an evening hangover.

Dinner at an intellectual's house is eerily reminiscent of the Wedding at Cana where wine appears as if by magic, with the intellectual liberating bottles from cellars, attics and cupboards, and port from under the sink. And certain intellectuals may secretly suspect that they are alcoholics otherwise they wouldn't have found the week in Cairo for the conference during Ramadan so damned hard.

Of course, the two tribes have vastly different concepts of the "holiday".

As the intellectual has many part-time and contract jobs to juggle to make her $32,000 a year, the concept of having four weeks off a year is foreign.

She is employed for about 30 weeks of the year, yet paradoxically is always working writing the next book, drafting a grant application or designing the next art installation. As a consequence, intellectuals don't really have holidays they have periods of time when they are liberated from Australia.

The young intellectual will then spend three or four months subletting via Craigslist a flat in Berlin where she will spend her time with other semi-employed global intellectuals and come back with tales of "this really outrageous anarchist's squat in Kreutzberg" or this "really unbelievable fetish bar in Mitte" or the "nude ping pong in the Tiergarten".

Older intellectuals with more secure jobs will take their 12 weeks a year in France or Italy, staying in the villa of a friend of a friend where they will gorge themselves on local cheese, olive oil, authentically nobly shaped artisan breads and, of course, wine.

So in conclusion: bogans earn more money, have shorter holidays, more generous elders, terrible taste in television and are more likely to end up in a bar brawl but less likely to be on the waiting list for a liver transplant.

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Frequently Asked Questions about this Article…

The article notes bogans can earn high wages (for example, mine work can pay around $500 a day) while many junior intellectuals are stuck in low‑paid, part‑time or casual creative jobs (around $32,000 a year in one example). For investors this matters because income levels and stability influence saving, spending and creditworthiness—factors that drive demand for housing, retail, hospitality and local services.

Yes. The piece points out mining jobs as an income apex for some workers, which can boost local household incomes and spending. That extra disposable income can support regional businesses, property demand and services tied to mining towns—an important consideration for investors looking at regional or resources‑linked opportunities.

The article describes many intellectuals working multiple part‑time or contract roles, which constrains stable income. That can reduce long‑term saving and alter spending patterns (more irregular spending, travel subletting, niche cultural consumption). Investors should be aware that large groups with insecure incomes may still support specific urban niches (cafés, artisan products, cultural venues) but may be weaker drivers of broad, stable consumption.

The article argues that intellectuals contribute to high inner‑city housing costs and the disappearance of larger bars, alongside rising prices for artisan goods. For property investors this highlights that cultural preferences and concentrated demand—rather than just incomes—can push urban rental and purchase markets, so market dynamics in inner cities can differ from broader income trends.

According to the article, bogans tend to binge drink while intellectuals drink more steadily and favour wine and boutique venues (cellars, wine bars). This suggests two distinct hospitality markets: high‑volume, mass‑market outlets and steadier demand for premium wine, boutique dining and specialty venues—two segments investors may evaluate separately.

The article explains many younger intellectuals sublet flats abroad for months (eg. Berlin) and older intellectuals take longer European stays. That pattern, along with gig work and seasonal availability, creates demand for short‑term rentals, flexible leases and niche travel experiences—factors investors should consider when assessing short‑stay accommodation and tourism businesses.

Yes. The piece highlights cultural consumption differences—examples include $7 loaves of artisan bread, boutique wine, and big entertainment tours—which signal growing demand for premium food, beverage and live‑event experiences. Everyday investors tracking consumer staples and discretionary spending should watch these niche trends when evaluating hospitality and specialty food businesses.

The article contrasts higher‑paying, often stable roles (eg. mining) with precarious creative and academic work where many intellectuals share limited opportunities. For investors, that underscores the importance of assessing income stability and career prospects when estimating a household’s ability to save, service debt and invest—key inputs when looking at consumer demand, mortgage risk and long‑term market resilience.