Banking on iPad

Westpac data shows more women than men are choosing to do their online banking on the iPad. The data shows more younger women (age 29 and under) use the bank's app than men of the same age (30 per cent), followed by women in the 40-54 age bracket (26.6 per cent).

By InvestSMART · 13 Aug 2013

By InvestSMART ·
13 Aug 2013

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Frequently Asked Questions about this Article…

What does Westpac’s data say about iPad online banking usage by gender?

Westpac’s data shows that more women than men are choosing to do their online banking on the iPad, according to the article.

Which age group of women uses Westpac’s banking app on the iPad the most?

The article reports that younger women (age 29 and under) lead iPad app usage, with 30 per cent using the bank’s app.

What other female age groups show high iPad banking app usage for Westpac?

Following younger women, women in the 40–54 age bracket show high usage of Westpac’s banking app on the iPad, at 26.6 per cent.

Does the article give specific iPad usage percentages for men?

No. The article notes more women than men use the iPad for online banking but does not provide specific usage percentages for men.

Is the Westpac iPad banking data based on the bank’s app or a mobile website?

The article specifies the figures refer to people using the bank’s app for online banking on the iPad.

Does the article mention other devices besides the iPad for Westpac online banking?

No. The article specifically discusses online banking on the iPad and does not mention other devices.

Where did the statistics about iPad banking usage come from?

The statistics cited in the article come from Westpac’s own data.

Does the article provide any trend data or timing for the Westpac iPad usage figures?

No. The article presents the usage figures but does not include trend history or specific timing for the data.