Banking on an 'Apple Store' mentality

Moves by banks to turn their branches into 'Apple Stores' to attract customers may sound like a good idea but misses a crucial point about customer behaviour.

The new iPad just launched to the usual hype, anticipation and fanfare. Every time a new Apple product comes off the assembly line, it gets put under the biggest magnifying glass imaginable as crowds of onlookers parse the announcement with scholarly intensity, hoping to piece together a picture of what might emerge and what the implications for the world at large will be.

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