When people are considering a new smartphone, they're constantly asking me "iPhone or Galaxy S?" But people searching for a new tablet never ask "iPad or Galaxy Tab?"
With its relentless marketing and range of products, Samsung has taken the lead in the global two-horse smartphone race. But the tablet market is different. It's still very much Apple's iPad versus the others. Although Samsung has, globally, reached the No. 2 spot in tablet sales, it has yet to gain real mindshare.