Apple's Beats bargaining chip

More than a decade ago, the late Steve Jobs browbeat music label executives into selling songs on iTunes for 99 cents apiece. Now the tables have turned.

More than a decade ago, the late Steve Jobs pulled one of his trademark reality-distorting manoeuvres, browbeating music label executives into selling songs on Apple Inc's then-nascent iTunes digital store for a mere 99 cents apiece.

Now, the tables have turned and it's Apple being forced into a deal that is far from a sure-fire winner.

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