Apple buys Topsy

Apple acquired Topsy, a social media analytics firm, for over $200 million. While the exact plans are unclear, it could be related to enhancing Apple's streaming music service, Ping, or leveraging Topsy's expertise in social media analytics.

Topsy is known for creating a searchable index of all publicly available tweets, which is a valuable tool for marketers and others interested in social media analytics.

Apple reportedly paid more than $200 million to acquire Topsy.

The acquisition of Topsy could enhance Apple's capabilities in social media analytics, potentially benefiting services like Apple's streaming music platform, Ping, by integrating social media insights.

Yes, Topsy's technology, which includes a searchable index of tweets, is particularly beneficial for marketers looking to analyze social media trends and data.

Ping is Apple's streaming music service, and the acquisition of Topsy might be aimed at improving this service by incorporating social media analytics.

Topsy's technology involves creating a searchable index of all publicly available tweets, making it a powerful tool for analyzing social media data.

The potential benefits include enhanced social media analytics capabilities for Apple, which could improve services like Ping and provide valuable insights for marketing strategies.