Apple bets big on Burberry chief

Angela Ahrendts is the first woman to join Apple's executive team in nearly a decade but does she have what it takes to drive Apple's retail pitch to the next level?

Burberry CEO Angela Ahrendts rebuilt the British luxury brand after excessive exposure of its trademark checkered pattern alienated wealthy clientele. Her approach was to embrace digital innovation, build a strong online business, and tap Chinese and Latin American markets.

Now Apple Inc is hoping she can do the same at the world's most valuable technology company.

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