Apple and Android's churn immunity

Consumers appear to be picking a side in the ongoing smartphone wars. They're upgrading to either an Android or Apple phone, and once they do they're unlikely to switch between the brands.

Apple and Google are great at keeping customers hooked to their products. But as Horace Deidu points ou when the smartphone market becomes saturated the tech giants will have to shift to a strategy that focuses on stealing their competitors user base. 


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