The euphoria around Facebook filing for its IPO should start to dissipate slowly and as the markets digest the social network’s numbers and work out whether investors should plough their money into the network, let’s not forget the immense reach of this company.
This reach is going to play a big role in how investors approach the IPO but there is no doubt that a public Facebook needs to diversify its revenue streams and most of all monetise its user base effectively.
Advertising is still the life blood of Facebook and as this infographic from JESS3, courtesy of socialmediatoday, highlights American internet users can’t spend enough time on the site. Here's what they get up to.
