Amazon's big bet on 'Coins'

The online retailer has spent millions depositing its virtual currency to Kindle users but the real trick will be to convince them that it provides the right bang for their buck.

Amazon has launched its 'Coins' virtual currency in the US for Kindle applications sold via its Appstore, and is hoping to get Kindle Fire owners hooked by giving them $us5 worth of Coins for free. As a further incentive, Amazon is also offering discounts of up to 10 per cent on bulk purchases of Amazon Coins, which in turn will allow consumers to save money on app purchases.


SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles