Amaysim's secret to success: Don't copy the carriers

Australia's largest mobile virtual network operator has bumped up its Unlimited mobile data plan to 5GB and is about to boost its brand visibility in a big way.

Amaysim's recently appointed managing director Julian Ogrin is no stranger to the cut and thrust of the highly competitive telecommunications space, and the pressures are even more acute when you are in charge of arguably Australia's largest mobile virtual network operator (MVNO). While the Australian MVNO space has already undergone a wave of consolidation, those left standing -- Amaysim, Virgin, ALDI, YoTango -- are busy sprucing up their wares and making sure they have what it takes to stand out from the crowd.

For Ogrin, the immediate goal is to get 1 million users onto the company's books by 2015. Amaysim's latest pitch to the market -- boosting its Unlimited data plan to 5GB of data -- just might do the trick.



{{ twilioFailed ? 'SMS Code Failed to Send…' : 'An SMS verification code has been sent ...' }}

Hi {{ user.FirstName }}

Looks like you have already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to complete your SMS verification

We cannot send you a code via SMS to {{user.DayPhone}}

If you didn't receive SMS code please

SMS code cannot be sent due to: {{ twilioStatus }}

Please select one of the options below:

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device

Verify your mobile number to proceed...

Please check your mobile number below and press the Send Verification Code button. This will be used to complete your verification in the next step.

Please sign up for full access


Updating information

Please wait ...


{{ productPrice }} / day
( GST included )
Price $0
GST $0
Discount -{{productDiscount}}
TOTAL {{productPrice}}
  • Mastercard
  • Visa

Please click on the ACTIVATE button to finalise your membership


The email address you entered is registered with InvestSMART.

Please login or select "Don't know password"

Please untick this box when using a public or shared device

Register as a new member

(using a different email)

Related Articles