It’s going to be a big week for our major telcos. Both the iPhone 6 and iPhone 6 Plus are released on Friday, and unsurprisingly the launch deals are attracting attention. As with previous iPhone launches, this one is set to be a key period for customer churn.
For Telstra, it's all about holding onto existing customers. Meanwhile, at Optus, Vodafone and Virgin, the focus is on stealing subscribers from each other, as well as from market leader Telstra.