Aldi turns up the heat on Coles and Woolworths

Aldi’s standardised low-cost model is bringing much needed competition to a market dominated by two players.

Aldi’s Australian managing director, Tom Daunt, was being a touch disingenuous yesterday when he insisted that the low-cost supermarket chain was not a competitive threat to the big boys, Coles and Woolworths.

Yes, the Aldi small-store, low-product range model is not going to replace Coles and Woolworths, who offer their customers as many as 30,000 items with much more in-store customer service from bakeries to upmarket delicatessens and online shopping.



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