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Airline mulls new strategy

Qantas-backed Fiji Airways will consider new destinations and closer alliances with other airlines as part of a five-year plan to be devised under the reins of a new chief executive.
By · 16 Sep 2013
By ·
16 Sep 2013
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Qantas-backed Fiji Airways will consider new destinations and closer alliances with other airlines as part of a five-year plan to be devised under the reins of a new chief executive.

Fjii's national flag carrier said it was open to expanding its alliance with Qantas from a basic interline agreement to a code-share deal.

The Fijian government owns 51 per cent of the airline, while Qantas has 46 per cent. The relationship between the two hit a low last year when Qantas removed its four representatives from the airline's board in response to the Fiji government making clear its intention to take "absolute control".

Chief executive Stefan Pichler said the airline would consider new routes. But it was unlikely to make major changes in the medium term to capacity on routes between Australia and Fiji. The airline has 26 flights a week to Melbourne, Sydney and Brisbane.

"We don't want to have a market share battle. The market is pretty much in a good state and a good place for all competitors there and we don't necessarily want to shake it up," he said.
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Frequently Asked Questions about this Article…

The article says Fiji Airways will devise a five-year plan under new chief executive Stefan Pichler. As part of that plan the airline will consider new destinations and closer alliances with other carriers, while weighing potential changes to its network strategy.

Yes. The article reports Fiji Airways is open to expanding its alliance with Qantas from a basic interline agreement to a code-share deal, indicating it is exploring deeper commercial ties with its Qantas partner.

According to the article, the Fijian government owns 51% of Fiji Airways and Qantas owns 46%. The relationship hit a low last year when Qantas removed its four board representatives after the Fijian government signalled an intention to take 'absolute control.'

The article states it is unlikely Fiji Airways will make major changes in the medium term to capacity on routes between Australia and Fiji, suggesting stability on those routes for the foreseeable future.

The article reports Fiji Airways operates 26 flights a week to Melbourne, Sydney and Brisbane.

Stefan Pichler said the airline does not want to have a market share battle, noting the market is in a good state for competitors and that Fiji Airways does not necessarily want to 'shake it up.'

Based on the article, investors should watch for announcements about new destinations, any moves to deepen alliances (for example a shift from interline to code-share with Qantas), and any updates related to the ownership or board dynamics between the Fijian government and Qantas.

No. The article suggests a major shake-up is unlikely: Fiji Airways signals it does not want a market share battle and intends to keep the Australia–Fiji market largely stable in the medium term.