Adobe's pricing smokescreen

What we saw from Adobe this week was not a win for the IT price inquiry, but rather a calculated media ploy.

Adobe has finally broken the cone of silence surrounding its exorbitant Australian pricing regime with global CEO Shantanu Narayen seemingly open to the idea that the likes of his company, Apple and Microsoft will have to start giving Australian consumers a fairer deal.

However, it would be a mistake to think that Narayen’s comments are a result of the sterner tone adopted by IT price inquiry.

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