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AACTAs fail to attract

THE rebadged AFI Awards, the ungainly AACTAs, had a high-profile, star-studded debut at Sydney's Opera House on Tuesday night. But clearly there's still work to do. The delayed and truncated telecast on Nine attracted a miserable 314,000 viewers nationally. To put that into context, the film and TV industry's so-called night of nights was convincingly beaten by the likes of The Bold and The Beautiful (387,000), Deal or No Deal (513,000) and even Seven and Nine's breakfast shows. This year's TV ...
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By InvestSMART · 2 Feb 2012
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By InvestSMART ·
2 Feb 2012
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THE rebadged AFI Awards, the ungainly AACTAs, had a high-profile, star-studded debut at Sydney's Opera House on Tuesday night. But clearly there's still work to do. The delayed and truncated telecast on Nine attracted a miserable 314,000 viewers nationally. To put that into context, the film and TV industry's so-called night of nights was convincingly beaten by the likes of The Bold and The Beautiful (387,000), Deal or No Deal (513,000) and even Seven and Nine's breakfast shows. This year's TV audience is slightly up on the previous presentation, in December 2010, which attracted 270,000 eyeballs.
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Frequently Asked Questions about this Article…

The rebadged AACTA Awards telecast on Nine attracted about 314,000 viewers nationally for the delayed and truncated broadcast.

The AACTAs were convincingly beaten by other programs: The Bold and The Beautiful drew about 387,000 viewers and Deal or No Deal about 513,000, and even morning/breakfast shows on Seven and Nine out-rated the awards telecast.

Yes — the TV audience was slightly up. This year's AACTA telecast drew around 314,000 viewers versus the December 2010 AFI Awards telecast, which attracted roughly 270,000 viewers.

The ceremony had a high-profile, star-studded debut at Sydney's Opera House, though coverage notes there was still work to do to grow TV audiences.

The article links the delayed and truncated telecast on Nine with the modest audience of about 314,000 viewers, implying the broadcast format likely contributed to the low ratings.

According to the coverage, the film and TV industry's 'night of nights' was convincingly beaten by other programs, suggesting mainstream TV audiences showed limited interest in the awards telecast this year.

The rebranding produced only a small uptick in TV audience year-on-year — from about 270,000 for the December 2010 AFI telecast to about 314,000 for the AACTAs — indicating modest improvement but still underwhelming overall numbers.

For investors monitoring TV ratings, the AACTA Awards' performance — a 314,000‑viewer delayed/truncated telecast that was beaten by routine programming — signals that even high‑profile industry events can struggle to attract broad live audiences.