A uVent cautionary tale

The consumer complaint website may have seen some early success, but it still risks making the same mistakes as its predecessor.

People love to complain; so it shouldn’t be a surprise that the latest avenue to whinge about all things consumer has them flocking to it in droves. The object of their affection is the new consumer complaint resolving website, uVent, which officially launched this month and seems to be picking up momentum. This explosion of public interest nearly crashed the site last week after the free daily metro newspaper mX gave the website a plug on its front page. 


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