A turnaround at Ten is looking more remote

While Ten Network's revenue share continues to slide, competitors Seven and Nine are grabbing historically high shares of 40 per cent. A weak advertising market isn't helping matters.

This was always going to be another difficult year for Ten Network but its efforts to try to win back lost ratings and revenue share while continuing to cut costs are still losing traction.

Ten revealed today that it expects its television revenues for the financial year to be about 3.5 per cent to 4.5 per cent below those generated in 2012-13. Given that revenue was up 4.4 per cent in the first half on the back of the successful Big Bash cricket schedule and the Sochi Winter Olympics, that points to a torrid second half.

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