A tale of two airlines

The differing management approaches of Southwest Airlines in the US and Ryanair in the UK demonstrate important lessons on running a new-entrant business.

The recent collapses of Air Australia, Malev and Spanair raise questions about airline strategies and business models.

With rising fuel prices and continuing economic turmoil in Europe and elsewhere, what is the sustainability of low-cost air travel and new-entrant budget airlines?


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