A social clarion call for telcos

Telcos can't rely on legacy services much longer and maybe its time they started building their own social messaging apps.

Now that Telstra has signed the last dotted line to finalise its structural separation, and released its NBN pricing plans, it’s clear the telco is adopting a bundling strategy to help protect its existing customer base. As Stephen Bartholomeusz explained yesterday, the ‘defend and attack’ strategy is already delivering for Telstra, albeit boosted by its efforts to improve customer service.

However, the big question mark still hanging over the telco, and indeed its major competitors, is just how long it can sustain revenue provided by what are becoming legacy services.



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