A shotgun weapon for Sony

Sony CEO Kazuo Hirai is relying on a marriage of the tech giants content and hardware divisions to save the company, but as his predessors have found it’s not exactly a match made in heaven.

The Bellagio casino-hotel in Las Vegas hosted a shotgun wedding in January. The bride and groom had met just a couple hours earlier; she wore a skimpy dress, he was in powder blue coattails.

The ceremony was actually a PR stunt. But the man who brokered it, incoming Sony Corp boss Kazuo Hirai, was dead serious.


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