A new shock for power companies

Cost-of-living concerns are prompting Australians to cut back electricity consumption, with flow-on problems for power companies. But vendors are on the back foot in understanding customers' behaviour.

What do you do when the quarterly electricity bill arrives and it gives you a sudden pain in the hip pocket?

With some 56 per cent of Australians telling opinion pollsters that their cost of living has top billing in their political concerns (just shading worrying about the quality and cost of health care), this is not an idle question.

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