Kony’s ‘Cover The Night’ event turned out to be a testament to the so-called power and influence of Facebook events.
The event was held last Friday and it seemed pretty straightforward. Form a group over Facebook, go around doing good deeds for the day and then at on night cover your city with posters promoting the anti-Kony campaign.
While heaps of people said they were attending and even more clicked that old ‘maybe’ button, few actually rocked up to the event.
The Invisible Children learned over the weekend that the media can be a double-edged sword. It’s just as happy to promote as it is to condemn.
While many media outlets chose to ignore the event all together, the one’s that did cover it had little favourable to say about the campaign.
The Guardian’s Roy Carroll said that “paltry turnouts on Friday at locations across north America, Europe and Australia left cities largely unplastered and the movement's credibility damaged.”
Journalist, Nick Miller echoed the view in Fairfax’s papers over the weekend.
“Judging by the mood online, many had decided the whole meme was, like, so 10 minutes ago,” Miller wrote.
But that’s not to say that the campaign didn’t have some kind of dent. There are a few posters scattered around Melbourne for example, but not even close to the “cover the city” extent that The Invisible Children were hoping for.
It all seemed to be going so well for the group after they held a dinner in Hollywood to wine and dine celebrities promote the cause to the rich and famous. There were high hopes for the “Cover The Night” event.
It will be interesting to see what The Invisible Children’s next move will be. Will they keep pushing the campaign: attempting a third viral video? Or will they cut their losses after the lacklustre impact of the second video and the following slip of the “Cover the Night” event.
Will The Invisible Children now ironically fade in obscurity?
While they ponder their next move, here’s an infographic created by OnlineSchools, courtesy of Huffington Post, outlining their past success.