A closer look at Apple's competition

Doing a competitive analysis for Apple is never easy given that it is facing challengers on so many fronts. While all of these companies compete with Apple to some degree they may not compete with each other. Competition, it seems, is not transitive.

Bill, I think the smartphone market has always been competitive. [Only] the names have been changed.

That's Tim Cook responding to Bill Shope’s question on the competitive landscape, April, 2013.

Indeed, over the years, the companies considered Apple’s primary competitor have been many.

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