Our investment philosophy

We believe in transparency and honesty. Central to our philosophy are our three core principles:

Diversification

We recognise over the long-term, no one asset class is guaranteed to deliver consistent returns. Instead, we offer solutions to build a diversified portfolio to minimise risk without sacrificing returns.

Lower Fees

Compounded over time, even a small difference in fees can result in substantial differences to your return. That's why our goal is to develop low cost investment solutions.

Transparency

You can see what's in your portfolio at any time and track changes made by us.

Australians invest in ASX shares, property, cash and to a lesser extent international equities and fixed Income. Over the past 70 years each asset class has at one point or another 'outperformed' before experiencing some form of setback to underperform.

Over the long term no one asset class is guaranteed to deliver substantial outperformance on a consistent basis and we recognise that attempting to time the turning points across the various asset classes is near impossible.

That's why, with InvestSMART's free HealthCheck™ we help investors understand how their portfolio is diversified and whether it is appropriate in achieving their objectives. We encourage you to use our HealthCheck™ to see which asset classes you may be underweight or overweight before making your next investment.

To better diversify your portfolio or get you on the path to building your first investment portfolio, we offer the choice of the following investment strategies - Active Asset Allocation & Active Stock Selection.

Diversification is key to long term performance

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Active Asset Allocation

Our Active Asset Allocation portfolios are our "slow & steady" portfolios designed to get you better returns than most comparable funds in Australia.

You might think consistently beating most comparable funds happens by chance. You might even believe we're more skilled than most fund managers. Neither of those things are necessarily true. There's only one reason for our out-performance - we charge lower fees.

Led by Paul Clitheroe, Chairman of our Investment Committee, we have carefully crafted several portfolios to suit a range of investors from Conservative to High Growth. Plus another three sector specific portfolios designed for investors looking for exposure to International equities, Property/Infrastructure and Fixed Interest.

If you're about to make your first investment, change funds or maybe diversify your portfolio with international exposure, take a look at our performance table below and see what you think.

Active Stock Selection

Our Australian Equity Portfolios

Our Income and Equity Growth portfolios are managed by Intelligent Investor, our in-house analyst team. They follow a value investing approach which involves searching for undervalued stocks that offer strong long-term prospects.

These portfolios offers investors exposure to a portfolio of 20 to 25 ASX listed securities with the objective to outperform their respective benchmark. These are our "Ferrari" portfolios, they can be volatile over the short term but over the long term we believe we have the right "value investing" approach to outperform the market. And our independently audited report shows over the last 15 years we have done exactly that, outperform!

Our Hybrid Portfolio

InvestSMART's Hybrid Income Portfolio is designed for investors seeking a regular income stream with a lower risk profile than ordinary shares and a higher return than cash and cash like investments.

Managed by the funds team at InvestSMART, it offers investors the ability to diversify their portfolio by investing across a selection of 10 to 25 ASX-listed debt and preference securities.

Our Performance

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