Why the mind struggles with life insurance

Most of us are inclined to believe because bad things don’t happen very often, they’ll probably happen to someone else. But the events covered in life policies do not discriminate. All claimants would tell you the same thing: lives are snatched away at random.

Dependent families of the uninsured can be left in a terrible position.

So, what is it that holds us back from taking out life insurance? It’s not easy to say, but behavioural biases may have something to do with it.

Here are some examples:

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