Baring all: Making the bear case

We’ve all become excited about a company after too little research. We’ve told ourselves the stock is set to double – nay, triple – once the market understands it. We buy in quickly so as not to miss a bargain.Then reality hits. Bad news forces the share price down, senior management resigns and the stock’s promise wanes. By the time we realise the market got it right we’ve lost half our investment.For every stock there’s a positive and a negative case. It’s why one market analyst can call a stock a ‘Buy’ while another says ‘Sell’. Trouble is, our brains...

We’ve all become excited about a company after too little research. We’ve told ourselves the stock is set to double – nay, triple – once the market understands it. We buy in quickly so as not to miss a bargain.

Then reality hits. Bad news forces the share price down, senior management resigns and the stock’s promise wanes. By the time we realise the market got it right we’ve lost half our investment.

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