Why Foxtel’s Presto is no threat to Netflix

On-demand streaming is changing the way Australians consume video, but Foxtel's Presto, with its limited range and higher price, poses little threat to market leader Netflix.

In March of 2013, 49,500 Australians entered the search term ‘Netflix’ into Google. Ten months later, in January of this year, that number had increased over 300 per cent to 165,000 people.

Original programming such as the Kevin Spacey-led House of Cards, season 4 of Arrested Development and cult hit Orange is the New Black have introduced Netflix to a new audience of Australians.


SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

Related Articles