Why Foxtel’s Presto is no threat to Netflix

On-demand streaming is changing the way Australians consume video, but Foxtel's Presto, with its limited range and higher price, poses little threat to market leader Netflix.

In March of 2013, 49,500 Australians entered the search term ‘Netflix’ into Google. Ten months later, in January of this year, that number had increased over 300 per cent to 165,000 people.

Original programming such as the Kevin Spacey-led House of Cards, season 4 of Arrested Development and cult hit Orange is the New Black have introduced Netflix to a new audience of Australians.



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