When overreach leaves you Naked and infamous

Naked Communications has piled embarrassment on itself by pushing for favourable interviews with Kevin Rudd. It has also highlighted advertisers' increasingly brazen approaches to media.

It appears Kevin Rudd wants to be 'down' with the young people. So much so his people have engaged a ‘youth specialist’ advertising agency to try and turn this desire into reality.

What happened next is all over the news today – and for good reason, it’s just so clumsy.

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