Vodafone's 4G road to redemption

Vodafone's ongoing investment in its network and 4G plans may soon see it pose a threat to Optus. But while its network plans are steaming ahead, the telco is still going to have to work hard to coax Australian consumers back onto its service.

The launch of Vodafone Hutchinson Australia’s (VHA) 4G network in June won’t bring immediate relief to customers hoping that the operator can get its act together. But their faith in Vodafone Australia boss Bill Morrow might not be entirely misplaced.

If things go to plan – and Morrow certainly hopes they do – 2014 could be the year Vodafone finally makes a comeback.



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