Telstra’s softly, softly start-up strategy

Telstra is trying something new with its start-up incubator, muru-D. Despite its track record of consuming companies whole or tearing them apart for the sake of useful innovation, Telstra is attempting to facilitate start-ups without smothering them.

The 800 pound gorilla of the Australian technology sector – Telstra – has gently lifted the covers from its shiny new start-up accelerator program, tiptoeing carefully into the market so as not to scatter the nascent incubator community that has taken root in Sydney.

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