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Telstra set for Chinese web IPO windfall

Telstra could emerge with a holding of more than $500 million in its majority-owned Chinese online car advertising site, Autohome, which has filed for listing on the New York Stock Exchange.
By · 6 Nov 2013
By ·
6 Nov 2013
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Telstra could emerge with a holding of more than $500 million in its majority-owned Chinese online car advertising site, Autohome, which has filed for listing on the New York Stock Exchange.

The holding represents a substantial windfall for the Australian telco, which bought into the fast-growing Chinese technology play for a fraction of the price.

The float by Autohome is part of efforts to capitalise on strong investor demand for digital assets on Wall Street.

Social media group Twitter is pushing ahead with its stockmarket listing with plans to raise up to $US2 billion ($2.1 billion). Elsewhere, shares in Facebook have regained ground to trade above their listing price, valuing the company at more than $US100 billion.

Autohome is the largest online car sales website in China, the world’s largest market for automobiles. The site could be valued at up to $US1 billion, analysts have speculated.

The float comes as Telstra is stepping up efforts to increase its exposure to the fast-growing Asian region.

‘‘We believe there are opportunities to be explored in various geographies and various industry segments but we need to make sure we are focused on the right assets,’’ Telstra chief executive David Thodey said on Tuesday.

The telco identifies Asia as one of three key growth areas for the company as it anticipates further decline in revenue from legacy business areas such as fixed-line telephony and the Yellow Pages directory business. At a recent investor briefing, Telstra said chief financial officer Andy Penn would work with Tim Chen, head of Telstra International, on the company’s Asia strategy.

After the float of Autohome, Telstra will retain its control over the company and Mr Chen will stay on as chairman of the new listed entity. Telstra will control 51 per cent of voting rights as long as it holds 39.3 per cent of shares, according to the prospectus lodged with the US regulator, the Securities and Exchange Commission.

Telstra initially bought into the business in 2008 when former boss Sol Trujillo paid $76 million for a 55 per cent stake in Sequel Media, a technology start-up that owned the Autohome brand. Telstra paid $37 million to lift its stake in Autohome by an additional 11 per cent this year. This effectively values the entire business at about $330 million.

Autohome said it had experienced significant revenue growth while maintaining profitability.

Autohome has grown strongly in recent years on the back of the rapidly expanding car and internet industries in China. The number of new cars sold in China is expected to increase from 14.2 million in 2012 to 20.7 million by 2015, a year-on-year growth of 13.3 per cent.

The car sales site lifted its revenue from the equivalent of $75 million in 2011 to $126 million in 2012, the equivalent of a 61 per cent increase.

Autohome filed for an initial public offering of up to $US120 million in American depositary shares, and said it intended to use the proceeds to invest in technology and product development, as well as for boosting its sales and marketing efforts.

The initial public offer will be underwritten by Deutsche Bank and Goldman Sachs.
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Frequently Asked Questions about this Article…

Telstra holds a significant stake in Autohome, a major Chinese online car advertising site. They initially invested in the company in 2008 and have since increased their stake, positioning themselves for a substantial financial windfall with Autohome's IPO on the New York Stock Exchange.

Telstra holds a significant stake in Autohome, a leading Chinese online car advertising site. They initially invested in the company in 2008 and have increased their stake over the years. Telstra is set to benefit from Autohome's IPO on the New York Stock Exchange.

Telstra's holding in Autohome could be valued at more than $500 million, representing a substantial return on their initial investment in the fast-growing Chinese technology sector.

Telstra's holding in Autohome could be valued at more than $500 million following the company's IPO. This represents a substantial windfall for Telstra, given their initial investment was a fraction of this amount.

Autohome is filing for an IPO to capitalize on strong investor demand for digital assets on Wall Street. The move is part of their strategy to raise funds for technology and product development, as well as to enhance their sales and marketing efforts.

Autohome is filing for an IPO to capitalize on strong investor demand for digital assets on Wall Street. The company plans to use the proceeds to invest in technology, product development, and to enhance its sales and marketing efforts.

Autohome is the largest online car sales website in China, which is the world's largest market for automobiles. The company has experienced significant growth due to the rapidly expanding car and internet industries in China.

Analysts speculate that Autohome could be valued at up to $1 billion. This valuation reflects the company's strong growth and profitability in the rapidly expanding Chinese car and internet industries.

Autohome's revenue increased from $75 million in 2011 to $126 million in 2012, marking a 61% growth. This growth is attributed to the booming car and internet industries in China.

Autohome has experienced significant revenue growth, increasing from $75 million in 2011 to $126 million in 2012, marking a 61% increase. The company has maintained profitability while expanding its operations.

Telstra is focusing on increasing its exposure to the fast-growing Asian region, identifying Asia as one of its key growth areas. This strategy is part of their efforts to offset declining revenues from legacy business areas.

Telstra is focusing on increasing its exposure to the fast-growing Asian region as part of its strategy to offset declining revenues from legacy business areas. Asia is identified as one of three key growth areas for the company.

Telstra's chief financial officer, Andy Penn, will work alongside Tim Chen, head of Telstra International, to manage the company's strategy in Asia. Tim Chen will also remain as chairman of Autohome after its IPO.

After the IPO, Telstra will retain control over Autohome, with Tim Chen continuing as chairman of the newly listed entity. Telstra will control 51% of voting rights as long as it holds 39.3% of shares.

Autohome plans to use the proceeds from the IPO to invest in technology and product development, as well as to boost its sales and marketing efforts, ensuring continued growth and profitability.

The Chinese car market is expected to grow significantly, with new car sales projected to increase from 14.2 million in 2012 to 20.7 million by 2015, representing a year-on-year growth of 13.3%.