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NIB sees growth in medical travel

NIB's executives have defended the insurer's plans to cash in on medical tourism, which they said would help boost earnings as profit growth in the established domestic market slowed.
By · 30 Oct 2013
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30 Oct 2013
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NIB's executives have defended the insurer's plans to cash in on medical tourism, which they said would help boost earnings as profit growth in the established domestic market slowed.

NIB chief executive Mark Fitzgibbon told shareholders at the annual meeting in Newcastle on Tuesday that the question for Australia's only listed health insurer was about "how can we hitch our wagon to the global thematic of people travelling across borders for their healthcare".

"It's not new. It is actually happening," Mr Fitzgibbon said of the phenomenon.

Shares in NIB closed flat at $2.45 on Tuesday. They rose by 7.59 per cent last week.

Chairman Steve Crane said he did not expect its Australian residents health insurance business to reach the same levels of "stellar growth" as seen over the past few years. He said the insurer was seeking to cash in on other growth markets, such as providing insurance for international workers and international students, its New Zealand business and the medical tourism market.

About 15,000 Australians were estimated to travel - predominantly to Thailand - each year for medical tourism, said Meredith Jones, an associate professor in cultural studies at the University of Technology, Sydney.

Dr Jones, who has just completed an international research project on cosmetic surgery tourism, said while there were no official statistics on the size of the market, Australians were estimated to spend between $6000 to $20,000 on mostly cosmetic surgery procedures, flights and accommodation.

NIB floated entering the overseas medical arena last year. But the "NIB Options" scheme, which will be launched in January and initially focus on cosmetic surgery, has received more attention in recent days and was the subject of numerous shareholder questions.

Last week, Mr Fitzgibbon said Medibank Private could emerge as a takeover target if it is privatised by the federal government.

He said a takeover of Medibank was not on NIB's agenda but could not be ruled out. On Tuesday, he said a 3 per cent increase in the firm's share price on Friday might have been due to speculation over the sale of Medibank rather than over the "NIB Options" plan.

Mr Fitzgibbon said the plan would function as a Trip Advisor or Expedia-style portal, and offer local and international cosmetic surgery options. NIB expected the 2014 financial year net expenditure on the scheme to be about $2 million.

Services would include bundling transport, medical and accommodation services for overseas options and the plans would be sold on the basis of trustworthiness, safety and choice.

The Australian Dental Association and Australian Medical Association have said NIB would not be able to guarantee the quality of procedures. But Mr Fitzgibbon said the two bodies were part of NIB's consultation over the scheme.

"I'm confident they will accept this as a sensible option to improve the quality of something that is already happening."
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Frequently Asked Questions about this Article…

NIB plans to enter the medical tourism market with its 'NIB Options' scheme, which will initially focus on cosmetic surgery. The scheme will function like a Trip Advisor or Expedia-style portal, offering local and international cosmetic surgery options.

NIB is interested in medical tourism as a way to boost earnings, especially as profit growth in the domestic market has slowed. They see it as an opportunity to tap into the global trend of people traveling across borders for healthcare.

NIB plans to sell its medical tourism plans based on trustworthiness, safety, and choice. They are consulting with the Australian Dental Association and Australian Medical Association to ensure quality, although these bodies have expressed concerns about guaranteeing procedure quality.

Australians participating in medical tourism, particularly for cosmetic surgery, are estimated to spend between $6,000 to $20,000, which includes the cost of procedures, flights, and accommodation.

Approximately 15,000 Australians are estimated to travel each year for medical tourism, predominantly to Thailand.

Besides medical tourism, NIB is exploring growth markets such as providing insurance for international workers and students, as well as expanding its business in New Zealand.

NIB expects the net expenditure on the 'NIB Options' scheme for the 2014 financial year to be about $2 million.

While a takeover of Medibank Private is not currently on NIB's agenda, CEO Mark Fitzgibbon has not ruled it out, especially if Medibank is privatized by the federal government.