Microsoft's risky Surface strategy

The jury is still out on whether the Surface RT will deliver the goods and Microsoft's answer to the iPad could cause more damage than good.

Microsoft has high hopes for its answer to the iPad, Surface RT, and the early signs look good. According to the Microsoft online store, the $US499 32GB model (without the Touch Cover) has sold out in a day and scheduled to ship "within three weeks." With the big reveal scheduled for October 26 there is a palpable sense of excitement within Microsoft’s ranks. But without raining too much on their parade, this hardware exercise doesn’t necessarily guarantee a win for Steve Ballmer.

The software giant’s foray into the hardware space seems a case of too little to late and then there is something a little unpleasant about its intentions with the device.

Plenty of room for trouble


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