Mastering the art of business transformation

Cloud, analytics, mobile and social have all done the rounds but it's their combined power that's the real game changer for organisations.

Every so often, the IT industry gets swept up in the hype over different technologies. Cloud, analytics, mobile and social have all done the rounds but it’s only recently that people have begun to view them collectively as a game changer for organisations. While the industry is used to change, these waves of innovation reflect changing social adoption of technology, not merely the changing business economics of previous innovation waves.

Each of those trends individually have brought about profound changes to the enterprise technology space but it is the combination of cloud, analytics, mobile and social (collectively known as CAMS) that is kicking off an evolution of how businesses operate as a whole in the digital era.

To break it down; social entails the use of social media platforms within an organisation to share best practice and knowledge; mobile relates to using powerful mobile devices to expedite processes; analytics is for sieving through data and gleaming actionable insights for the business; and cloud allows for the power of IT to be accessible almost anywhere and lowers the total cost of ownership for a company’s IT infrastructure.

The aggregation of these technologies is so powerful that organisations are finding it hard to ignore the opportunities CAMS present. The reasoning is simple: how would a mobile strategy bring appropriate insights to a process without the integration of analytics? How can your social campaign move at the speed demanded by the consumer without the flexibility of cloud? These initiatives complement each other to deliver consumer-relevant experiences at speed.

Some organisations already leverage one or more of these technologies. According to IBM’s Under Cloud Cover study, 69 percent of organisations are either Pacesetters or Challengers when it comes to cloud deployment. These companies have already deployed cloud solutions in their businesses using it as a platform to run analytics, social and/or mobile projects. 

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