Heroes, villains and how to avoid a classic mistake
A classic car well chosen can be a canny investment; a poor choice, conversely, can be a money pit.
It's often as much about the reputation of the make and model as it is about actual metal, glass and rubber. The Aston Martin DB5 is automotive art, for example, but sky-high prices being paid owe at least as much to it being James Bond's most famous set of wheels.
A 1968 Dodge Charger is a seminal American muscle car but is also inexorably linked to and valued for the 1968 flick Bullitt, where it stole the show as high-speed transport for the villains.
So there is a strong market for cars that good and bad guys drive. Perhaps that explains the attraction of the Mercedes-Benz 600, also known as the Grosser (from the German for "large").
The one pictured here, belonging to Melbourne man Heinz Schendzielorz, will be among the wild and wonderful attractions at Motorclassica, an annual gathering of millions of dollars' worth of rare automobiles at the Royal Exhibition Building that opens on Friday.
The big German limousine has attracted its share of real-world idols over the years, while plenty of despicable dictators and despots have been lured by its head-of-state ambience.
Elvis Presley, John Lennon and Rowan Atkinson all owned one but so did Pol Pot, Idi Amin, Ferdinand Marcos, Saddam Hussein and even Pablo Escobar. Other notable Grosser owners include Sir Frank Packer and Hugh Hefner.
Despite a 17-year production run (from 1964 to 1981), only 2677 were built. Remarkably, Mr Schendzielorz has owned 14 of them. He still has four, including one six-door example. His advice for anyone thinking about a classic car as an investment? First, choose a car that has wide appeal, but also one you personally like.
Scarcity helps, and on this count the big Benz shines. "Because they [600s] are so rare, buyers don't have a lot of choice, so they have to pay the asking price," he says.
He also cautions against restoring any car beyond the point of usability. "When people restore a car to absolute perfection, they then often don't enjoy it. They [the cars] can be too perfect."
Mr Schendzielorz says the smartest investment is a classic car that has already drained the previous owner's wallet.
"Experience says buy a good one to start with," he says, "and then enjoy it. If you are capable of restoring it yourself, well, OK, but if you're paying somebody else $100 an hour, it's almost certainly not worth it."
The Motorclassica event is hailed as Australia's answer to the Pebble Beach Concours in the US and Britain's Goodwood Festival of Speed.
It runs from Friday to Sunday and will feature more than 150 collectible cars with a combined value in the tens of millions of dollars.
The Age and 3AW are the official media partners of Motorclassica.
Frequently Asked Questions about this Article…
Vintage cars can be a sound investment because they often appreciate in value over time, especially if they are rare or have a strong historical or cultural significance. Choosing the right make and model, like the Aston Martin DB5 or the 1968 Dodge Charger, can lead to significant returns.
When investing in a classic car, consider its reputation, rarity, and personal appeal. It's important to choose a car that not only has wide market appeal but also one that you personally enjoy. Scarcity can drive up value, as seen with the Mercedes-Benz 600.
The cultural significance of a car can greatly affect its investment value. For example, cars like the Aston Martin DB5 are valued not just for their design but also for their association with iconic figures like James Bond, which can drive up their market price.
Classic cars like the Mercedes-Benz 600 have been owned by famous personalities such as Elvis Presley, John Lennon, and Rowan Atkinson. These associations can enhance the car's allure and investment potential.
Restoring a classic car can be worthwhile if done wisely. However, over-restoration can lead to a car being too perfect to enjoy. It's often better to buy a well-maintained car and enjoy it, rather than investing heavily in restoration.
For first-time classic car investors, it's advised to buy a good quality car from the start and enjoy it. Avoid costly restorations unless you can do it yourself, as paying high restoration fees can diminish potential returns.
The Mercedes-Benz 600 is a desirable classic car investment due to its rarity, historical significance, and association with both celebrities and infamous figures. Its limited production run and head-of-state ambiance add to its allure.
Motorclassica is an annual event in Australia showcasing rare and collectible cars, similar to the Pebble Beach Concours in the US. It features over 150 cars valued in the tens of millions, making it a significant event for classic car enthusiasts and investors.

