Formula One revs up its Big Data engines

Formula One racing is quickly evolving into a strong metaphor for an industrialised internet. F1 racing teams are putting pressure-cooker data analytics through its paces and other industries should pay attention.

Wander around the pits at a Formula One car race and you're as likely to bump into a laptop-wielding scientist or engineer as a mechanic with a spanner.

And the lessons they are drawing from sensors on F1 tracks, cars and drivers are finding their way into a surprising range of industries - from drilling oil wells to making toothpaste.

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