Facebook is TV's ice bucket challenge

Facebook's critics thought its video advertising push would be a flop. They were wrong, and the implications for the TV industry are huge.

Facebook’s newsroom tells us that between June 1 and September 1 this year, 17 million videos of a certain act were watched 10 billion times on Facebook by 440 million different people.

The act? No, it wasn’t bonking. It was people getting a bucket of icy water poured over their heads. And those numbers in the first paragraph really are millions and billions.


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