European lessons for Australia's telcos

Consumer pressure and new market entrants have forced traditional telcos in Europe and the US to simplify and streamline their business models, and this is where Australian telcos are failing their customers.

For a long time the dominance of two major players in Australia’s telecommunications market has deterred competition and hindered innovation in the telco retail sector.  There has been no incentive to disrupt the market, or to drive growth and it’s meant that consumers have little bargaining power to influence the terms of their contract and are settling for second best.

Where Australia has been a pioneer in so many technology fields, our lack of foresight in this arena means we have fallen a long way behind the rest of the world.



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