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Dreamliner keeps Air India plans on course

Air India is banking on the use of new Boeing 787 Dreamliner aircraft to help it take advantage of what it describes as "untapped potential" on routes between Australia and the subcontinent.
By · 26 Aug 2013
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26 Aug 2013
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Air India is banking on the use of new Boeing 787 Dreamliner aircraft to help it take advantage of what it describes as "untapped potential" on routes between Australia and the subcontinent.

After a 16-year absence from Australia, the airline will launch daily services on Friday between Delhi, Sydney and Melbourne. Its return also marks the first commercial flights using 787 Dreamliners to Australia, with Air India set to pip Qantas' budget offshoot, Jetstar, in flying the new aircraft type here.

Air India's country manager, Ravi Bodade, said there was "absolutely no doubt" the airline would be able to fill the planes, which would make the daily 12-hour flights between the two countries.

"It is a state-of-the-art aircraft, and we have a large Indian diaspora here - there is a huge student community and we are confident of filling up the aircraft," he said.

"Australia has been an under-served market from India. There is a great deal of untapped potential on the India-Australia route, which we will want to capitalise on."

Air India's decision to launch direct services to Sydney and Melbourne will pose the biggest challenge to Singapore Airlines, which has the lion's share of travel to the subcontinent from Australia. Its services operate via Singapore, while Malaysia Airlines flies to India via Kuala Lumpur.

"Our market share will probably not come at the cost of anybody, but it will come from the growing Indian market, as well as a significant interest from the tourism sector," Mr Bodade said.

Air India has seven of the more fuel-efficient 787 planes in its fleet, and will take delivery of another seven by the end of the year. The aircraft seat 18 passengers in business class and 238 in economy.

The airline believes the Dreamliner will be a drawcard despite a spate of incidents that led regulators to ground the worldwide fleet of 787s early this year.

"We know it's a very good aircraft - we have been flying it for close to nine months now to Europe," Mr Bodade said. "It is an aircraft that has very good economics and we hope it will be a profitable route for us."

Sydney and Melbourne airports are also eager to gain a bigger slice of the Indian market. Sydney Airport chief executive Kerrie Mather said growth in the number of Indian nationals visiting had accelerated over the past five years even without direct services.

"The fuel efficiency of 787 Dreamliners makes the route significantly more feasible," she said.

"India has the potential to drive significant passenger growth for Sydney."

Qantas stopped flying to India in May last year when it ditched services between Singapore and Mumbai. The airline has signalled the possibility of one day flying again to Mumbai, but this would depend on it buying Boeing 787-9 planes, the longer-range Dreamliners.

The first Air India flight, which will arrive in Sydney at 8.15am on Friday, will include India's Civil Aviation Minister, Ajit Singh, and the airline's chairman and managing director, Rohit Nandan.
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Frequently Asked Questions about this Article…

Air India is returning to Australia after a 16-year absence with daily direct services between Delhi, Sydney and Melbourne. The airline will operate these long-haul, roughly 12-hour flights using Boeing 787 Dreamliner aircraft, marking the first commercial Dreamliner services to Australia.

Air India says the Boeing 787 Dreamliner offers superior fuel efficiency and strong economics, making Australia routes more feasible and potentially profitable. The carrier has been operating the 787 on Europe routes for about nine months and believes the aircraft will be a drawcard despite earlier global inspections and groundings of the type.

According to the article, Air India currently has seven Boeing 787 Dreamliners in its fleet and is scheduled to take delivery of another seven by the end of the year, bringing the total to 14.

Air India's Boeing 787 Dreamliners seat 18 passengers in business class and 238 passengers in economy class, for a total capacity of 256 seats per aircraft.

Air India’s country manager, Ravi Bodade, expressed confidence the airline can fill the planes, citing a large Indian diaspora in Australia, a significant student community and growing tourism demand. The carrier describes the India–Australia market as under-served with 'untapped potential.'

The article says Air India's direct services will pose the biggest challenge to Singapore Airlines, which currently holds the largest share on subcontinent routes via Singapore. Malaysia Airlines operates via Kuala Lumpur. Qantas had stopped flying to India last year and has indicated it might only return if it purchases longer-range Boeing 787-9 aircraft. Air India will also beat Qantas’ budget offshoot Jetstar to being the first to operate 787s into Australia.

The article notes a spate of incidents earlier this year that led regulators to ground the worldwide 787 fleet temporarily. Air India acknowledges those events but remains confident, saying it has been flying the Dreamliner to Europe for close to nine months and views it as a very good, economical aircraft.

The first Air India flight is scheduled to arrive in Sydney at 8:15am on Friday. The inaugural service will include India's Civil Aviation Minister Ajit Singh and Air India’s chairman and managing director, Rohit Nandan.