Chinese firms need a brand new strategy

A largely conservative corporate culture has discouraged Chinese firms from developing successful branding strategies, impeding their visibility in international markets.

China manufactures an enormous amount of consumer goods. Its value to the global economy is estimated to be around $US7 trillion. But stigmatised as low-cost, low-quality products, Chinese brands have yet to make inroads into international markets.

{{content.question}}

SMS Code Sent…

Hi {{ user.FirstName }}

Looks like you've already taken a free trial

Please enter your payment details

We have sent you a code via SMS to {{user.DayPhone}}

please enter this code below to activate your membership

If you didn't receive SMS code please

Looks you are already a member. Please enter your password to proceed

Please untick this box when using a public or shared device


Verify your mobile number to unlock a FREE trial

Please sign up for full access

Updating information

Please wait ...

  • Mastercard
  • Visa

Related Articles