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Rupert takes aim at his own shop
By · 4 Nov 2013
By ·
4 Nov 2013
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Rupert takes aim at his own shop

News Corporation boss Rupert Murdoch has taken a thinly veiled swipe at management consultants from Boston Consulting Group, lamenting the "damage" done to his media empire by "ignorant consultants".

Under former News Corp Australia head Kim Williams, Boston oversaw cost-cutting measures that saw advertising sales and news-gathering teams centralised.

But the changes were very unpopular within the company's senior ranks. The first move to undo them came in August when Williams was replaced by 69-year-old Murdoch consigliere Julian Clarke, and last week hacks who had been working in a national news hub were reportedly sent back to their home papers.

"Newscorp sad case of damage by ignorant consultants," Murdoch tweeted on Saturday. "Fast being repaired by infusion of experienced managers."

Murdoch's actions imply a bet that print advertising will rebound following the September election of Tony Abbott. "Australia feels totally different to six months ago," Murdoch tweeted. "Govt will cut massive regulations giving real optimism. Should cancel wild spending."

More wisdom was shared at the Sydney Town Hall on Thursday, where the US citizen lectured Australian leaders about the Australian economy.

CBD's spies noticed Reserve Bank boss Glenn Stevens, who was on a table with James Packer, looked a little uncomfortable during the Lowy Institute dinner.

Perhaps Stevens was distracted by events in London, where a court heard of a six-year secret affair between former senior News editors Rebekah Brooks and Andy Coulson.

The pair are on trial at the Old Bailey fighting charges of overseeing a phone-hacking system that targeted celebrities, sportspeople and murdered schoolgirl Milly Dowler.

"Remember, everyone innocent until proven guilty," Murdoch helpfully reminded on October 13.

Breeding tells

Many feathers decorating the fascinators of the racing elite were ruffled on Saturday in Melbourne, when Lexus scored the first PR own goal of the spring season.

The marquee for Toyota's luxury car division at Flemington features a fancy third level with a perfect view of the track, but it was closed off to guests during the Victoria Derby on Saturday. Major customers and corporate high-flyers were left to watch the race on the big screen, so former supermodel Naomi Campbell could watch the thoroughbreds in peace.

Sadly, she didn't actually turn up until after the race. Later, she was heard to remark: "These Australians are so feral."

But a big win to budget department store Harris Scarfe, which managed to pull off a neat piece of ambush marketing. It got model Jesinta Campbell on to newspaper front pages wearing an outfit from its fashion label Boutique that included a bizarre black plastic dish fastened awkwardly to her head.

Nice work when Myer is the big sponsor of the Flemington races.

Guerilla cyberfare

Bad news for anti-Commonwealth Bank activist Geoff Shannon, whose Unhappy Banking website was hacked by a mysterious cyber criminal calling him or herself "Black $0ld1er". But don't blame the bank for this one: it seems B$ is part of a team called "Indonesian Defacer Newbie", who take exception to Australia's electronic espionage of Indonesia.

Back to sleep

Some are sceptical Ten Network's chirpy new morning show Wake Up, which kicks off on Monday morning, will do much better than last year's Paul Henry-helmed ratings disaster, Breakfast.

"The words 'deckchairs' and 'Titanic' come to mind," one well-placed observer told CBD. "Cheaper to show cartoons."

Got a tip?

bbutler@fairfaxmedia.com.au
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Frequently Asked Questions about this Article…

Rupert Murdoch replaced former News Corp Australia head Kim Williams with Julian Clarke and reversed unpopular cost-cutting measures implemented by Boston Consulting Group, such as centralizing advertising sales and news-gathering teams.

Rupert Murdoch took steps to reverse unpopular cost-cutting measures implemented by Boston Consulting Group under former News Corp Australia head Kim Williams. This included decentralizing advertising sales and news-gathering teams.

Rupert Murdoch criticized management consultants from Boston Consulting Group for the 'damage' they caused to his media empire, implying that their cost-cutting measures were detrimental to the company.

Rupert Murdoch criticized management consultants from Boston Consulting Group for the 'damage' they caused to his media empire, referring to them as 'ignorant consultants.'

Rupert Murdoch is optimistic about the rebound of print advertising, particularly following the election of Tony Abbott, which he believes will lead to reduced regulations and increased optimism in Australia.

Rupert Murdoch is optimistic about the rebound of print advertising, especially following the election of Tony Abbott, which he believes will lead to reduced regulations and increased optimism.

The changes, particularly the centralization of advertising sales and news-gathering teams, were very unpopular within the company's senior ranks, leading to a reversal of these measures.

Rupert Murdoch shared his views on the Australian economy at the Sydney Town Hall, expressing optimism about the future due to anticipated government regulation cuts.

Lexus faced criticism for closing off a fancy third level of their marquee to guests during the Victoria Derby, reserving it for Naomi Campbell, who arrived after the race.

The Lexus marquee at the Victoria Derby was closed off to guests so that Naomi Campbell could watch the race in peace, but she arrived after the race, leading to dissatisfaction among major customers and corporate high-flyers.

Harris Scarfe successfully executed ambush marketing by getting model Jesinta Campbell on newspaper front pages wearing an outfit from its fashion label, despite Myer being the big sponsor of the Flemington races.

Harris Scarfe successfully executed ambush marketing by getting model Jesinta Campbell on newspaper front pages wearing an outfit from its fashion label, despite Myer being the main sponsor of the event.

The Unhappy Banking website, run by anti-Commonwealth Bank activist Geoff Shannon, was hacked by a cybercriminal known as 'Black $0ld1er,' who is part of a group opposing Australia's electronic espionage of Indonesia.

The Unhappy Banking website, run by anti-Commonwealth Bank activist Geoff Shannon, was hacked by a cybercriminal known as 'Black $0ld1er,' who is part of a group called 'Indonesian Defacer Newbie.'

There is skepticism about the success of Ten Network's new morning show 'Wake Up,' with some observers doubting it will perform better than the previous ratings disaster, 'Breakfast.'

There is skepticism about the success of Ten Network's new morning show 'Wake Up,' with some observers doubting it will perform better than the previous ratings disaster, 'Breakfast.'