Cannibalisation isn't a dirty word

Protecting current product revenues by killing new ideas and squashing rivals is only a stop gap measure against digital disruption. Companies that want to remain successful need to find ways to cannibalise their own business model, before others do it for them.

I started thinking about cannibalisation recently when we were discussing some new options for Gartner clients. As I was researching this post, I was reminded of a post by my colleague, Todd Berkowitz, about strategies to avoid cannibalisation.

I think Todd provides some excellent points, but I want to add another perspective to the discussion.The bottom line is that if cannibalisation occurs, and you were not expecting it, then you have made some mistakes along the way.

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