brandsExclusive to be sold by Christmas
- {{x.value}}
{{ twilioFailed ? 'SMS Code Failed to Send…' : 'Enter verification code' }}
{{ completedStep1 ? 'Authentication & Security' : content.trialHeading.replace('{0}', user.FirstName) }}
{{ content.upgradeHeading.replace('{0}', user.FirstName) }}
The email address you entered is registered with InvestSMART
Please login to continue
We have sent you an email with the details of your registration.
Looks you are already a member. Please enter your password to proceed
{{ upgradeCTAText }}
Updating information
Please wait ...
Your membership to InvestSMART Group recently failed to renew.
Please make sure your payment details are up to date to continue your membership.
Having trouble renewing?
Please contact Member Services on support@investsmart.com.au or 1300 880 160
You've recently updated your payment details.
It may take a few minutes to update your subscription details, during this time you will not be able to view locked content.
If you are still having trouble viewing content after 10 minutes, try logging out of your account and logging back in.
Still having trouble viewing content?
Please contact Member Services on support@investsmart.com.au or 1300 880 160
Please click on the ACTIVATE button to activate your Intelligent Investor 15-day free trial
Please click on the ACTIVATE button to finalise your membership
Unsuccessful registration
Registration for this event is available only to Eureka Report members. View our membership page for more information.
Registration for this event is available only to Intelligent Investor members. View our membership page for more information.
- You are already registered for this event.
- This event is already full.
- Please select a quantity for at least one ticket.
- {{ i }}
Forgotten password
Please enter your email address below to request a new password
- Verify your email address by clicking on the link we sent to {{user.Email}}
- You now have free access, we look forward to helping you on your financial journey.
Established retail brands and overseas fashion houses are among the bidders that have expressed interest in buying brandsExclusive, the online shopping site for clothes and accessories owned by APN News & Media Ltd, which is expected to be sold by Christmas.
APN, after reviewing a range of indicative bids for brandsExclsuive, is unlikely to receive the $36 million it paid for the ecommerce company in June last year. APN declined to comment on what potential price it may accept for brandsExclusive.
Grant Samuel, hired by APN to manage the sale, declined to comment on a sale process that began last month.
For foreign fashion brands, an ecommerce beachhead in Australia and New Zealand such as brandsExclusive is attractive. brandsExclusive has 2.7 million members and is growing its membership numbers at 66,000 per month four years after its launch.
In the 12 months to December 31 this year, brandsExclusive is expected to generate $70 million in sales. The company is not yet profitable.
APN is selling brandsExclusive as the online retail market is becoming increasingly competitive with apparel, homewares and cosmetics companies seeking to garner online market share by selling goods at the expense of profit margins.
Moreover, APN has a limited balance sheet with which to invest further funds in brandsExclusive and instead wants to use the funds it can get from the sale of the ecommerce company to invest in its core media business.
Call 1300 880 160
Start a chat
Schedule a call
