Australia's long, social election

Social media will play a big role in Australia's longest ever road to the federal election but are the pollies capable of using the medium effectively?

A typical election has more advertising and campaigning than most Australians can stomach, but it appears we may have to undo our belt buckles for what's headed our way in 2013. What's more this year's campaign is almost certain to be dissected by the public on the social media front. 

The record length of the federal election campaign means there is more time for politicians to gain leverage, to be more strategic and to potentially make more gaffes than ever before on social media.

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