Australia's digital word-of-mouth dawn

Non-mining chief executives must recognise and build on the shift in computer strategies that IBM's Ginni Rometty has discovered, if they want to save themselves and our nation's productivity.

Australian chief executives, having been towelled by their American counterparts in the productivity stakes over the last three decades (Argus' grim warning to Australia, March 1), have a chance to make good because there is yet another shift in computer strategies emerging. In a strange way word of mouth has gone digital and it can often be measured and intercepted.


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