Are we all digital serfs?

With our digital lives increasingly moving to the cloud and mediated by a growing number of devices, our dependency on Google, Facebook and Apple warrants a closer examination.

In our electronic lives, we are increasingly delegating all aspects of security, data storage and data protection to companies like Facebook, Google, Microsoft and Apple. We no longer have to remember multiple usernames and passwords and can sign on to a range of services using our Facebook or Google account details. Email, appointments and contacts are synchronised across our many devices and “safely” stored in the cloud. Our digital purchases of music and books are also stored safely in the cloud, ready to be accessed when necessary on any platform, freeing us from the need to do backups or protect the data from potential harm.


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