"We’ve been very, very focused on China. China, we’ve had incredible success with iPhone. Over the past few years, we’ve gone from a few hundred million dollars of revenue in greater China, to last year $US13 billion. So we really have been focused on trying to understand the market there and then taking those learnings to other markets. As it turns out–and not very many people agree with me on this, probably–but what I see is that there’s a lot of commonality in what people around the world want." - Apple CEO, Tim Cook,
People do want the same things globally, but due to various constraints they typically don’t get the same things at the same time.